Social & Live Commerce · Germany & Europe
We don't run campaigns.We run commerce.
Built on the seller’s side. Eight Ways sets up and runs TikTok Shop and live commerce for German and European consumer brands.
Real sales.
Live commerce first. The shop behind it.
Live Commerce
We develop the format, coordinate the hosts and run the production. Every stream is built around your products, your audience and your commercial goals.
Explore Live CommerceTikTok Shop
We set up the shop and manage the catalogue, offers, content coordination and reporting. Opening the shop is the beginning, not the whole job.
Explore TikTok ShopThe full stack for live commerce.
Live Commerce
Product demonstrations, conversations and live selling.
TikTok Shop
Shop setup, catalogue management and daily operations.
Creators & Content
Product-led content people can shop.
Commerce Operations
Offers, coordination and performance reporting.
Germany & Europe
Execution for German and European consumer brands.
Seller-side experience
Experience from running the business.
55,000+
viewers on a single livestream
Live, every day
in-house livestream production in the founding team’s own consumer business
Eight Ways is new. The operating experience behind it isn’t.
Figures and experience come from the founding team’s own consumer business, not Eight Ways client projects.
Built for Europe. Informed by China.
What we study
We study how live commerce is run in China: how products are presented, how hosts engage viewers and how content connects with the shop.
What we adapt
We assess what makes sense for European brands, audiences and platforms. The aim is to apply useful lessons, not copy another market.
How we learn from China
How we get started.
Talk
We discuss your products, margins, audience and what the channel needs to deliver.
Pilot, three months
We start with a three-month engagement covering setup and a defined operating scope. We agree the goals and measures before launch.
Keep operating
We review what worked and agree how to continue running and improving the channel.
Built on the seller’s side.
Firsthand seller experience, combined with expertise in media, venture investing and brand-building. Applied to the daily work of running commerce.