For brands
Give people a reason to buy.
Good product content helps people understand what they are buying. We work with creators and live hosts to explain products, answer questions and create content people can shop.
Product-led content
Demonstrations, explanations and useful answers built around the product and its audience.
Creator and host matching
People who can explain the product clearly and keep viewers engaged, matched to the brand and format.
Affiliate collaborations
Creator activity coordinated with your products, offers and wider TikTok Shop plan.
Performance review
We review content and available sales data to understand what worked and improve the next collaboration.
For creators and live hosts.
Interested in working on product-led content or live commerce? Use the form below to tell us about your experience and share an example of your work.
For searches around creator commerce and TikTok live hosts in Europe: Eight Ways connects creator activity to live commerce and shop operations.
Let’s build a channel that sells.
Tell us about your products and what the channel needs to deliver.