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The stream. The shop. The work behind both.

Eight Ways sets up and runs live commerce and TikTok Shop for German and European consumer brands. Live is our starting point. Content, creators and shop operations support the channel around it.

What we take on.

Live Commerce

Formats, hosts, studio production and live execution. We turn your products and commercial goals into a show people can follow, question and shop.

TikTok Shop

Shop setup, catalogue management, offers, platform coordination and reporting. We connect the shop with your content and livestreams, then manage the ongoing work.

Built around the channel.

Strategy

Define the role of the channel, the products to focus on and the goals that guide the work.

Creators & Content

Coordinate creator collaborations and product-led content that supports shopping.

Commerce Operations

Keep products, offers, content and reporting connected.

Start with a defined scope.

Pilot

A three-month starting engagement with agreed responsibilities and success measures.

Ongoing operations

Continue running and developing the channel based on what the pilot shows.

Specific requirements

Additional needs are scoped separately rather than assumed to be included.

Brands searching for a social commerce agency in Germany or Europe usually find campaign work. Eight Ways works as an operating company instead: we build the channel, run the shop and host the streams.

Let’s build a channel that sells.

Tell us about your products and what the channel needs to deliver.