About
Built on the seller’s side.
The founding team includes people who have built and operated a consumer business themselves. That means experience with products, customers, livestreams and the commercial decisions behind them.
We know the work behind the channel.
Social commerce looks different when you are responsible for the business, not just the content. That seller-side perspective shapes how Eight Ways works with brands.
More than one perspective.
Our team combines seller-side operations with experience in media, venture investing, sales and brand-building. Different backgrounds, applied to the same task: running commerce for German and European brands.
What guides our work
Live commerce comes first.
The livestream is our core discipline. Content and shop operations support it.
Commercial goals guide the work.
We agree what the channel needs to achieve and review the results.
Operations continue after the show.
The shop, products and customer experience still need attention when the stream ends.
Why Eight Ways?
The name draws on the association of eight with good fortune and prosperity in Chinese culture. It is a nod to the perspective that informs our work. It is not an eight-step framework or a list of eight services.
Where
Berlin. Germany and Europe.
Let’s build a channel that sells.
Tell us about your products and what the channel needs to deliver.