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Live Commerce

Show the product. Start the conversation.

Live gives customers a chance to see a product in use, ask questions and understand why it matters to them. Eight Ways develops and runs those experiences for German and European consumer brands.

A product page cannot answer a question in the moment. A livestream can. We use demonstration and conversation to help people make a buying decision.

What we run

  • Formats built around your products and audience.
  • Hosts matched to the brand and format.
  • Studio production and livestream execution.
  • Product demonstrations, offers and bundles.
  • Audience interaction and platform coordination.
  • Performance reporting and ongoing improvements.

How we measure it

  • We agree the commercial goals before launch and review performance against them. Reach and engagement provide context; the contribution to your sales goals is what matters.

Who it is for

  • Consumer brands with products that benefit from explanation, demonstration or questions. We assess the fit between your products, audience and commercial goals before defining the scope.

Searching for a live shopping agency, a livestream agency or a TikTok Live agency in Europe? Eight Ways is a live commerce operating company: we develop the formats and run the shows.

Let’s build a channel that sells.

Tell us about your products and what the channel needs to deliver.