Learning from China
Learn from China. Build for Europe.
We study how live commerce is run in China and assess what is useful for German and European brands.
The goal is practical learning, not copying a market.
What we look at
Product demonstrations, audience interaction, content formats and the connection between livestreams and the shop.
What needs to change
European audiences, platforms and brand expectations are different. We adapt relevant ideas to the market and the commercial needs of each brand.
What this means for you
A wider set of ideas to draw from, combined with seller-side experience and a focus on execution for European brands.
Live-commerce expertise studied in China and applied in Europe: operating models, live formats and shop integration for European consumer brands.
Let’s build a channel that sells.
Tell us about your products and what the channel needs to deliver.